SEO Updates

Google, currently the most popular search system, is today rolling out its new advertising program. The L.A. Times reports that Google intends to capitalize on the $9.6 billion online ads generated last year with its new program:
Advertisers will be able to search Google’s database for websites relating to specific subjects, then bid on how […]

Great article over on the ClickZ network that talks about Google’s new patent filing:

Google reveals in the filing its ranking algorithm is organized to thwart overly aggressive marketers. It confirms something search marketers have long suspected: Google watches how fast new links to a site appear as a way to detect and penalize search engine […]

Aaron Wall of SEO Book tackles Ethical SEO in this article.
A quote (from an email he received):

I think when people talk about ethics in business they are concerned about someone cutting into their profits or threatening their profits. It has nothing to do with human rights or suffering (which is wrong). Either way, business […]

Search Engine Optimization is a tricky business. You really have to stay on top of it; everything that applied last month (or even last week) may have have considerably less value today. For example, submitting to search systems. That SEO for Dummies book you have on your desk may have been written […]

Via webmaster world:
To create your own pretty charts, simply follow these quick instructions:
1) Download your CSV file from Google (its above every report you can make) I recommend taking the “All Time” report because if gives a larger sample size.
2) Open Microsoft Excel or a similar spreadsheet application. These instructions are really for Excel, but […]

CNet: Microsoft plucks top Yahoo Search exec Gary Flake
More on Gary Flake on this thread at Search Engine Watch:

Dr. Gary Flake is Principal Scientist & Head of Yahoo! Research Labs. In part one of this wide-ranging interview, he talked about the daily work of researchers at Yahoo Labs, and what they’re doing to make search […]

Yahoo te gustan TeRespondo.
That’s mangled Spanish, not Portuguese - I know.
Clickz has the scoop:

Yahoo! is expanding its presence in Latin America with the purchase of Brazilian performance-based advertising network TeRespondo.
Terms of the deal weren’t disclosed.
TeRespondo operates in much the same manner as Yahoo!’s Overture division — distributing paid text ads […]

Just came across this great thread on Webmaster World.
If you are running AdSense on your website, and haven’t yet experimented with the new Ad Links unit, you should definitely give the entire thread a good read.
Some highlights:

I have tried AdLinks in two different locations on a 3 column layout:
(a) middle of right column
(b) top of […]

Duncan Riley outs a comment spammer (Amy Cross of realtrafficsite.com) over on blog herald:

Duncan Riley> Whilst digging for my last post I also discovered an SEO who is not only using comment spam on blogs as a tool, but is actually soliciting for new comment spamming scripts using Freelancing sites.
(Drum roll please) And the SEO […]

At Craigslist, I was pleasantly surprised to find a variety of listings for both freelance and full-time SEO positions…