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Incorporating Meta Tags

April 1st, 2005 by Tom Baurley

How to Incorporate Meta-Tags Into Your Site
By Tom Baurley

Meta-tags seem to be an item of debate these days. I still recommend using them and will go the extra distance for my web site clients by including them. Meta Tags are those embedded tags within the Header of your html page script. These pages were created to help index your web site and web page information on search engines so that they can be found easily. Some coders say that today, many major search engines overlook the meta-tags. I disagree, because its still and edge that is built into search engine spiders, but certain parameters should be paid attention to such as # of keywords, particular words, and order of importance.

In HTML you don’t end the <meta> tags. In XHTML you have to. The <meta> tags go inbeween the <head> and </head> tags of your html script.

The keywords are a list of keywords you should list in order of importance, that your site should be found under. The description is a description of your site. Author is the author of the web page. A meta refresh is a meta tag you can use to automatically refresh or transfer your page to another page to load. Though be careful of meta refreshes, they are a quick way to get your page removed from a search engine listing.

Examples:

<HEAD>
<TITLE> SEO Updates </TITLE>
<Meta name=”author” content=”Tom Baurley”>
<Meta name=”description” content=”An article about Meta tags and coding them into your html document.”>
<meta name=”keywords” content=”meta name, metaname, meta tag, metatag, keywords, author, descriptions, search engine optimization, SEO, advertising, search engine, search engines, optimization”>
<meta http-equiv=”refresh” content=”5″ /> <!— Refreshes page every 5 seconds —>
</HEAD>

Good luck!

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