Yahoo Buys Brazilian PPC Player TeRespondo
April 13th, 2005 by Shanti BrafordYahoo te gustan TeRespondo.
That’s mangled Spanish, not Portuguese - I know. 
Clickz has the scoop:
Yahoo! is expanding its presence in Latin America with the purchase of Brazilian performance-based advertising network TeRespondo.
Terms of the deal weren’t disclosed.
TeRespondo operates in much the same manner as Yahoo!’s Overture division — distributing paid text ads on search results pages — except its distribution network is centered in Latin America. The Sao Paulo-based company has offices in Mexico City and Miami.
Overture opened an office in Brazil in October 2004 and has built a distribution network that includes Yahoo!, Cadê?, IBest and Bondfaro. It will now include all the sites in TeRespondo’s network, including MSN Brazil, UOL, IG and Buscapé.
“We are very happy to be joining forces with a pioneer and global leader like Yahoo!’s Overture,” said Juan Calle, CEO of TeRespondo. “We believe the combination of our strengths and our shared dedication to our customers and to Internet users help us execute on our vision of providing the largest online search advertising network in Brazil.”
As with Overture, TeRespondo’s search ads are sold on a cost-per-click basis and displayed in order of bid price. The minimum CPC bid amount is R$0.15 in Brazil, P$0.50 in Mexico and US$0.05 in Argentina.
Webmaster world thread here.
Shanti Braford wrote this on April 13th, 2005 and filed it under Yahoo News |
