AdWords Advertisers Can Filter Publisher Sites
JenSense reports that Adwords advertisers can now negative filter publisher sites:
AdWords advertisers now have the ability to add AdSense publisher websites to a new tool called “Campaign Negative Sites”. This means that advertisers who have one or two websites they wish not to have their ads appear on (whether they are competitor sites or just sites they deem as lower quality) can now easily add those URLs to the filter, and their ads will no longer show on those sites, while still be able to run unaffected on all other publisher sites.
I have been a beta tester of this awesome feature, and am very happy to see it finally released to everyone – for both the advertiser and the publisher benefits. Speaking from experience, it works very well, as other advertisers will hopefully be discovering too.
Sounds like a great way to increase your AdWords ROI and keep your ads off of low-quality “webspam” sites, etc.
(via SEO Book)
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This entry was posted on Wednesday, May 11th, 2005 at 12:18 am and is filed under Google AdSense, Google News, Internet Marketing & SEO. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.
