SEO UPDATES

I spotted this press release on ArriveNet today; while said release is dated from June 28 (I’m a little slow to catch up with all I read at times), the advice it gives probably deserves some attention, as it’s easy to overlook some “details” that can indeed slow be a problem in terms of search engine optimization. Among these so-called details that can quickly add up are listed (and explained, along with advice given):

1. Insufficient link popularity. Not easy at all to boost one’s incoming links (adding to this the high probability of back-firing if it’s done “the spammer’s way”), but it’s definitely a must-do.
2. Lack of keyword research. Frankly, who hasn’t been guilty of that one day?
3. Designing first and bothering about SEO later. As a designer myself, I so know how one can let themselves be carried by design ideas… and not really think at first about how to up the rankings before the website is already finished, with all its trinkets and toys.
4. Relying too heavily on paid advertising.
5. Use of frames. Too bad, I used to like frames, they made things convenient, depending on what the aim was.
6. Wasting time in submitting to a gazillion minor search engines that will anyway rely on the main, bigger ones.

The complete article can be read here. Evidently, as it’s a press release, a bit of self-pimping is included at the end. Experts at search engine optimization may find it a tad bit redundant, or information they don’t need because they know it by heart, but for someone who hasn’t too much knowledge in this domain, this can likely be a useful way to get this all at once to avoid waste of time as well as too much trial & error.