SEO Updates

Blog Business World has a somewhat long but nonetheless interesting article on how to optimize a Blogger blog so that it ranks well in the search engines results pages.

Some of these tips may seem evident at first, but I think that they’re worth a look no matter what: Blogger services can be easily overlooked, since they operate from subdomains and not from “your” URL, which isn’t an advantage in terms of SEO.

Among other things, the entry explains briefly how to create a blog on Blogger, then jumps to tips about links, crafting useful titles, and appropriate use of the H tags in posts.

Like all free web hosts, Blogger hosted blogs face unique optimization challenges. Unlike sites where the domain name is owned by the webmaster, free blog hosts maintain ownership of the blog. In fact, the blog name is a sub-domain of the blog host, making value from the blog URL a less powerful optimization tool.
Despite the limitations faced by a blog hosted by Google owned Blogger, there are many very powerful optimization techniques available to the blogger. As we will see, blogs have some optimization methods, that are only available to blogs in general, regardless of host.
When considering the optimization techniques to apply to blogs, the basics of fresh keyword rich content, theme relevance, incoming links, and link anchor text all apply to blogs. In that sense optimization for blogs is no different from other websites.

Yzabel wrote this on September 10th, 2005 and filed it under Link Building, SEO Tips |