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Here’s a guide that every person wanting to learn about search engine optimization should keep under the hand. Compiled by Rand of SEOmoz, the Beginner’s Guide To Search Engine Optimization is a treasure chest waiting to be opened. Providing “a complete overview of many of the processes, techniques and strategies used by professional search engine optimization specialists”, it is available in a MS Word document, as well as in two HTML versions (single page or multi page). Even though the information in this guide may be fully known by SEO specialists, there’s no doubt that any newcomer in this fine art will find it a useful, not to say essential resource.

(Via blogSEO.)