Subtle copy changes can make a difference
April 9th, 2006 by NancyYour site might rank high on search engines, but it could probably go higher — there’s always room for improvement.
How can you achieve this? Try these tips:
Change the focus of your copy
Make the content as visitor-focused as possible. Visitors don’t want to know about you and your business as much as they want to know how your product or service will make their lives easier.
Change the structure of your copy
Put the most important and impressive things first. Don’t ‘lead up’ to the best details, because your readers might not stick around long enough for the climax.
Don’t simply pack in keywords and keyphrases
It’s not a numbers game. “Basing your copywriting strategy simply on the sheer volume of times you can include keyphrases makes the copy sound forced and ridiculous.”
And some final words of advice…
Take the time to explore, experiment and test. Replace a headline. Rephrase a paragraph. Subtle changes can often make noticeable improvements in conversions and other areas of business.
Source: ISEdb)
