SEO UPDATES

Larry Weaver, Director of Internet Marketing Services says that keeping your eye on the revenue not your seo ranking is the best way to see your money grow.

“You can measure your ROI by tracking a conversion rate that’s important to you, whether it’s an online sale, a newsletter sign-up, or a phone call. Even informational sites that don’t sell products online or collect leads can still learn to measure their conversions.”

That may be true but seo is a pain no matter how you look at it. Even the big guys have companies that resorted to the “cheaters” tactics of hidden keywords to try and get their clients moved up in the rankings. No matter what a high ranking is where peoples eyes are because they feel that the higher they are the more money will come rolling in.

RSS Micro is the latest in search engines created to search RSS. This one is a rss feed search engine created with ajax. It searches not only blogs but news feeds as well and from what I could see it was pretty easy to use.

While there a few bugs, it’s still in beta after all it is starting out a head about the others with some key features such as the ability to subscribe to a blog right from the search results. Your search history is also saved via cookies.

It’s an age old tradition in webmastering and search engine optimization to code your pages especially with Yahoo in mind. They were one of the largest search engine teams that took pride in personally inspecting each submission. But are those personal services of the past, dead in the grave? Yahoo still claims pride in how they submit sites to their engines. Times have changed in SEO, and much of it caused by those annoying spam engines that go posting site after site in the search engines mucking them up so that others cannot actually find anything detailed that they are looking for. This is one of the reasons that Yahoo’s personal attention made them so great. But then came google … and it started putting Yahoo to shame. Then came the age of selling listings, and Yahoo was quick to jump on the bandwagon with outrageous prices that ensure that your listing can be at the top of the page.  So is it still worth registering with the engines for free? I still believe so. Even with Yahoo. You can do so here : http://submit.search.yahoo.com/free/request  but remember, they do take $$ to put listings ahead of you. But I was told ages ago, the best way to ensure a good listing with Yahoo, is to write to them through snail mail, with your listing, so that its hand submitted by their staff. Give it a try, you never know, might still be the best way to go.

Obu Web has created a campaign for what they call the SEO Compatible Standard. This means that as a web designer you promise to make SEO friendly websites. Some of the standards are clean codes and robot friendly links.

Building websites using the SEO Compatible™ Standard can greatly enhance their rankings and placement. Search engines are smart and are ever updating their intelligence to gain better ethics in the placement of websites. The SEO Compatible™ Standard guidelines will evolve to meet the placement ethics that search engines follow.

If you are going to do all of this then feel free to show it from your website with one of their four SEO Compatible Standard buttons like the one below.