SEO Updates

It has been almost 3 months since the last Google dance, the name given to when Google reconfigures PageRanks. The Google dance happens every three months and there is already speculation from the exact date of the dance to reports of fluttering PageRanks.

For about a week, webmasters will notice a possible change in their PageRank. It may fall to no PR(PageRank) or jump suddenly only to fall back down again. When this happens, this is usually the most obvious sign that Google is updating the PageRanks. Some people are already reporting an influx in their PageRank while others are saying the July 21st will be the PR update.

While Google hasn’t released an exact date, what we do know is that last update was in April, so it is time for another PR update. Google will visit each site and evaluate it. Each link is a “vote” for a website. How much weight that vote counts varies on the PR of the website. A link from a high PR website is weighted more than a link from a PR 0.

Since the update hasn’t happened yet, there is still time to work on securing backlinks to your website before the Google dance.  Take part in link exchanges, write compelling content, or leave comments on blogs are all ways to get links. Get busy, because we may not know the day of the dance begins but we do know that one is coming very soon.

Lynn Little wrote this on July 9th, 2007 and filed it under PageRank |