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Archive for April, 2008

Long tail keywords and SEO

When you did the keyword research for your website, you probably found a lot of simple words you’re now incorporating into your website. These general terms are things that many people search for, and are not necessarily going to help your business or website to be number one in the search engine for, other than […]

Flash is bad for SEO

Many people enjoy using flash on webpages. They feel that moving images and movie-like quality make a website seem more flashy, more professional, and cooler. The problem is that when you use flash Google has no idea what that super-cool movie says.
What does this mean for your SEO? Any keywords you use in your […]

Yahoo! and Google…in PPC bed together?

Pay Per Click consultants and agencies are holding their collective breath…
Yahoo! Is going to use Google for paid search…to see how it’s going to go. According to Marketwatch.com - Microsoft and it’s increasingly aggressive acquisition deal is freaking out at Yahoo! using Google paid search. The head of legal is saying that will bring 90% […]

The importance of internal navigation (website edition)

So you’ve got your page titles, image title tags, and keywords all picked out.
Your copy is amazing and you have everything in order.
What does your navigation structure look like? Do you have pages labeled “About” “Home” and “Services”? Have you researched the keywords you want to use for your page links? If not, you […]

Title tags and Google

Images are becoming more and more important when it comes to Google.
When you insert an image into a blog post or a website, you need to be making sure you’re adding the title tag attribute to the picture. The title tag tells Google what the picture is, and pictures hold more weight when Google […]