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Title tags and Google

April 7th, 2008 by Jennifer Gniadecki

Images are becoming more and more important when it comes to Google.

When you insert an image into a blog post or a website, you need to be making sure you’re adding the title tag attribute to the picture. The title tag tells Google what the picture is, and pictures hold more weight when Google spiders crawl your site.

If your website says flowers for sale, it could easily be a scraping site just pulling feeds to make some quick cash. But if you take the time to put pictures of flowers on your site, Google thinks that means you are probably more legitimate because you put pictures of flowers for sale on your site.

Make sure you use keywords in your title tags whenever possible. If you have a picture of a flower on a gardening site, don’t just put “flower” or “rose” as your title tag. Put something like “we have the best roses at the best prices.” You could specify red roses or yellow roses if you have different pictures on your site.

Using the title tags can really help boost your SEO presence online, and will also help Google bring you targeted traffic by making sure that when people search for what you have, they find your site, your pictures…and your flowers.

Alt tags, while not quite as important as title tags, should not be forgotten. The alt tag on a photo is what the little box will say that pops up when you hover over the photo. This can be as simple as “You can buy these!” or you could just duplicate what your title tag says. Having those little boxes pop up with words in them entertains your potential customers while letting them know what they are looking at.

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