SEO UPDATES

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There are SEO companies out there that are implementing black hat SEO that can ruin your online presence and lack practical, professional strategies. Here are six signs that will prevent you from choosing the wrong SEO company. For every action there is a reaction. In our current international climate, everyone is experiencing firsthand the consequences of bad actions. Bad business is a virus that our country needs to shake off, and it’s going to take accountability and smart decision-making for us to help ourselves out of this mess. A good first step in doing so is to do your research and know the signs of bad business. The Search Engine Optimization industry is no exception. There are SEO companies out there that are implementing black hat SEO that can ruin your online presence and lack practical, professional strategies. Here are six signs that will prevent you from choosing the wrong SEO company. 1. They don’t build personal relationships. Many SEO companies will depend too much on emails and written responses in all stages of client relationships rather than securing meetings to get to know their client and have a chance to pick their brains. 2. They talk too much about themselves. There is an old rule of thumb of the client-company relationship where the client should do at least 80% of the talking in any intro call or meeting. Basically, SEO companies need to be great listeners and lead with questions. Don’t dive head-first into your capabilities, and resist the urge to chat about why your SEO skills are the best thing since the sliced cheese. By listening carefully in the intro meeting, you can easily find out what the true drivers of the client are for coming to you. Once you’ve listened, it will be easier to fit your services into the appropriate solutions. 3. They let their technology do too much talking. Good solutions have both the company and their technology talking. It a can be a sensitive balance, but one worth finding. Don’t devote too much of your presentations and pitches to tech demos.

This entry was posted on Thursday, July 23rd, 2009 at 11:39 am and is filed under SEO Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.