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Search engine marketing focuses on optimizing a website according to how the search engines calculate their rankings. There are two types of search engine optimization: black hat and white hat SEO.
With several hundred million searches each day, everyone wants their website to be at the top of Google. Not surprisingly, search engine optimization, also known as SEO, is a popular internet marketing strategy.
Google and other search engines use a complicated algorithm that evaluates a website based on traffic, keywords, content, inbound links and other known and unknown factors. Search engines must constantly evolve to ensure the results they return are the most relevant.
Search engine marketing focuses on optimizing a website according to how the search engines calculate their rankings. There are two types of search engine optimization: black hat and white hat SEO.
Black hat SEO is typically considered the “bad” kind of SEO, as it involves techniques that the search engines do not approve of. Basically, anything that goes against Google guidelines would be considered a black hat method.
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This entry was posted on Thursday, July 23rd, 2009 at 11:40 am and is filed under SEO Articles. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
