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In SEO, building up links is one of the most important element for its success. Many have said that the more links you have, the more popular you’ll get. This is true in a sense that the links should comply with search engine guidelines, such as the relevance of links linking back to a website. White Hat SEO uses different methods of getting links throughout the website. Here is a list of those methods commonly used today by SEO companies across the world.
Reciprocal Link
A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. There are two methods to reciprocal linking, the three way linking and link exchange.
* Three way linking
o Three way linking is a special type of reciprocal linking. The attempt of this link building method is to create more “natural” links in the eyes of search engines. The value of links by three-way linking can then be better than normal reciprocal links, which are usually done between two domains.
* Link Exchange
o An alternative to the automated three way linking is link exchange. This method involves members advertising a website they want to get links to, and will in turn offer reciprocal or three way links back to the sites that link to them.
One-Way Linking
This involves a hyperlink that points to a website without any reciprocal link; thus the link goes “one-way” in direction. SEO Philippines consultants states that this way of linking is considered more natural in the eyes of search engines. An effective way to build this type of one-way linking is by distributing articles through content sites and article directories. When publishers use these articles, those one-way links help authors increase their page rank.

This entry was posted on Thursday, July 23rd, 2009 at 11:41 am and is filed under SEO Articles. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.