SEO UPDATES

Some say that days of traditional marketing are dead since the high street has closed many doors to the everyday consumer, as the everyday consumer turns to the internet for indulging consumerist desires. Despite the fact that times are changing and shopping habits are becoming armchair based, there are still a whole host of traditional strategies used to encourage a customer to part with precious cash. We take a look at search engine optimisation to reveal how the marketing men and women are still working their magic.
Search engine optimisation is the process of designing and promoting a website in a manner that is seen as relevant according to search engine spiders. These virtual beings literally crawl pages of a website to determine whether or not it is relevant and if it actually contains what it says on the tin, as it were. Due to the fact that online business is so competitive, some companies use underhanded procedures to get into the top listings of search engines, often promoting one product but in fact containing another. This is the equivalent of putting a shop on the high street that displays a sign that implies it sells a desirable product such as designer handbags and yet contains broken car parts.