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SEO and Keyword Density

Posted by nitha thomas - 26/06/11 at 04:06 pm

SEO is the crux for deriving traffic to a webpage or a website. As the name indicates, SEO relies on optimizing certain aspects of a webpage such that it appears in the top listings of the search engines when someone triggers a search.

Keyword density plays a very important role in search engine optimization. Lets briefly account for the keyword density factor that affect the page rank for SEO.

Keyword Density

Keyword is the word or a phrase that is most widely used or searched by the users. It is something on which users would like to perform a search. It can be a single word or multiple phrases. Earlier, this trick of keyword was abused, and irrelevant sites too started getting placed with high page ranks by simply stuffing the keywords in their text. Hence the search engine’s search algorithm too has been changed and now the search results does not solely depend on keyword factor. Nevertheless, its ideal to use the appropriate keywords in the webpage or text more than twice as long as it leave the chances for spamming. There are free to use keyword suggestion tools available online. Google’s Adwords Keyword tool and the WordTracker are some of them.

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One Response to “SEO and Keyword Density”

  1. David Mihalek says:

    July 2nd, 2011 at 8:12 am

    Keyword Density is a myth obviously you want to use the keyword in the copy, title and alt attributes and you do not want to over use the keyword but there isn’t a keyword to copy percentage that Google looks for and says hey they use the keyword 7 times per 100 words that must mean they are experts lets rank that page higher.

    You can see similar opinions on this at Search Engine Land and SEOmoz.