SEO UPDATES

The more you use Google AdSense the more you begin to learn from the mistakes of the past, and you slowly begin to realize which of your actions may have kept your site from reaching its full potential. It’s important to optimize your site well if you want to make money with Adsense.

An important part of making a mistake is telling people about it and teaching them how to avoid making the same mistake. This is a list of the top five mistakes I’ve made since I’ve used Adsense on my websites.

You should read them well and see if any of them is applicable to your blogs or websites. If it is, take the time and attempt to fix these errors as quickly as possible. This will help you get the most out of your Adsense ads.

The first major mistake that everyone seems to be making at one point or another has to do with breaking the rules. Google AdSense is a great program but it relies on you respecting a few strict rules.

The most important thing is not to create “artificial clicks” through trickery or even by accident. Never click your own links, never ask your friends or close ones to click the links and never, by any means, have your website set up to trick visitors into thinking that an Adsense link is another page on your site. Google really hates that one. If you do, you run the risk of being permanently banned, and that will definitely damage your revenue.

Failing to comply with Google’s terms could have your AdSense account suspended. This is why this rule is by all means the most important one of all. It’s because this is the difference between life or death.

The second thing users get wrong a lot of time is having a bad color palette for ads. Many times this happens because the publishers aren’t knowledgeable enough to change default color palettes. If you aren’t sure what will look good or you don’t know how to edit the template, leave it on the default. Many people recognize this as being an Adsense ad and it also goes with just about any color scheme.

Others just can’t seem to spend enough time in changing those defaults. Having ugly ads that stand out is sure to push people away from clicking, while having something that is crisp and clearly visible will encourage clicks.

Third, and probably most important, is the position of the ads. This is probably the key element you should get right if you want to maximize your profits with AdSense. This is noted in a lot of places on the web and Google talks about this as well. Google can provide you with statistics which illustrate what positions will work particularly well on your website.

Fourthly, banner ads are also a very bad idea if you’re using AdSense. 480×60 type ads are a sure way to drive many people away as most Internet surfers have developed a natural resistance to such means of advertising. I usually make sure my ads are set to “text only”. It has been proven that readers will click a text link before a banner ad.

And last, but clearly not least, is not taking care of the site running the ads. Ultimately it doesn’t matter how cool the site looks. If it doesn’t have updated contents and a lot of daily visitors it will probably never earn you any serious AdSense revenue.

In my opinion, these are the most important five things people get wrong while using the AdSense program. It’s easy enough to remember, but I’ve taken the liberty to sum it all up in one easy to remember paragraph.

Never break Google’s policy. Don’t make visitors create “artificial clicks” on your website or blog. Make sure your ads colors that blend in with your site, and make sure they’re positioned in the right places to attract as many eyes as possible. Always try to avoid using banner-like ads unless you really know what you’re doing and constantly keep your site fresh and up to date.

With these concepts in mind, you should be ready to raise your AdSense revenues in no time.