SEO Updates

Sorry there haven’t been too many updates around here lately… If you’d like to try your hand at blogging on Search Engine / SEO news, we’d love to have ya join us here on the Niner Niner network and SEO Updates.
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JenSense reports that Adwords advertisers can now negative filter publisher sites:

AdWords advertisers now have the ability to add AdSense publisher websites to a new tool called “Campaign Negative Sites”. This means that advertisers who have one or two websites they wish not to have their ads appear on (whether they are competitor sites or just [...]

… unless you have the legal budget to back it up.
Google Blogoscoped reported how SEO Inc. dropped out of Google’s rankings for virtually every SEO-related term, including their company name.
SEO Inc. fired back with a cease & desist notice.
Some people / companies will never learn.
After sending the cease & desist, Boing Boing eventually picked up [...]

Andi Baio broke another webspam story recently, this time on Syndic8 hosting articles on their various sub-domains.
An update on the article reads:

May 6, 2005: Philipp Lenssen reports that Syndic8.com was removed from Google’s index entirely. By e-mail, a Google engineer also confirmed that the Google AdSense account for Syndic8’s ad affiliate was terminated.
I agree with [...]

Google, currently the most popular search system, is today rolling out its new advertising program. The L.A. Times reports that Google intends to capitalize on the $9.6 billion online ads generated last year with its new program:
Advertisers will be able to search Google’s database for websites relating to specific subjects, then bid on how [...]

Great article over on the ClickZ network that talks about Google’s new patent filing:

Google reveals in the filing its ranking algorithm is organized to thwart overly aggressive marketers. It confirms something search marketers have long suspected: Google watches how fast new links to a site appear as a way to detect and penalize search engine [...]

Just came across this great thread on Webmaster World.
If you are running AdSense on your website, and haven’t yet experimented with the new Ad Links unit, you should definitely give the entire thread a good read.
Some highlights:

I have tried AdLinks in two different locations on a 3 column layout:
(a) middle of right column
(b) top of [...]

Not a whole lot, it turns out.
Meta tags were originally intended to help search engines index web pages more accurately and to give people a little bit of control over their sites’ keywords, descriptions, etc.
Then they started being abused. Search engines recognized this abuse and made meta tags less important to search engine ranking. [...]

SEO Updates is a new weblog devoted to the sometimes bizarre, sometimes insanely profitable, and other times just a bit too shady, world of Search Engine Optimization.
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