SEO Updates

… unless you have the legal budget to back it up.
Google Blogoscoped reported how SEO Inc. dropped out of Google’s rankings for virtually every SEO-related term, including their company name.
SEO Inc. fired back with a cease & desist notice.
Some people / companies will never learn.
After sending the cease & desist, Boing Boing eventually picked up [...]

Great article over on the ClickZ network that talks about Google’s new patent filing:

Google reveals in the filing its ranking algorithm is organized to thwart overly aggressive marketers. It confirms something search marketers have long suspected: Google watches how fast new links to a site appear as a way to detect and penalize search engine [...]

I was reading Eric Ward’s website the other day and I’m really intrigued by what he does and the way he goes about it. He’s pretty well knonw as an SEO/linking guru and on his site he talks about his philosophy of linking, how it should not be automated and should reall invovle a lot [...]

“Text-only advertisements work far better than banners, but is this only due to their novelty?”