SEO UPDATES

Backlinks

Simply put, backlinks are the references to a webpage from another relevant and popular website. Suppose you own a website with lot of data on online games. If the information given in your website is good and original, other popular gaming websites or any sites with such details would probably give a link to your website. This inturn generates traffic to your site and the page rank should considerable increase. Backlinks are also a widely used method for search engine optimization. Rather than having an exchange of links, its always better to have one way backlinks. As it convinces the credibility of your content from the search engine perspective.

Fresh and Relevant Content

The probability of finding a website increases when it is updated frequently with fresh and relevant information. There is a program called web spider, which is responsible for finding the relevant sites as per user’s choices. This web spider will find your site when it is updated with latest data. The data has to be original and relevant too. The page title and the tags used also should be specific to the content.

Thus these factors forms the back bone of the search engine optimization (SEO). Keeping them in mind, one should optimize the site with due importance for end user’s needs as well. Delivering quality results for the users also plays a larger role. Afterall that is what users and web spiders are looking for.

In the recent times we have see that Google has brought about a change in the algorithm. This change has somehow brought a sense of surprise to the SEO world, as there are people who are trying to figure out the changes that have occurred. The online webmasters and business owners are eager to know about the changes that occurred in Google SEO algorithm.

This change has pushed the webmaster to rethink their strategy and also shuffle the traditional SEO strategy. The use of the on page optimization has actually increased the manifold by leaps and bounds, as now it will account to 40 % of the total SEO efforts opposed to 20 % SEO effort that was present previously.

One area companies must ensure is the use of proper Meta tags, which must be compact and concise, as Google has categorically said that websites without proper Meta tags will be summarily rejected.

The use of the Meta tag, which must be of 156 characters precisely for good result, is generally essential as it ensures sufficient traffic to the website and use tags that are present in the website content. While using the Meta tag one must be careful with the use of keywords.

Co Author Nayan Basu

Do you want to optimize your website for the search engines? Then you should know the number of keywords you should use on a page. First you have to know how often you should use your main keyword.
Well, there is no single answer to this question of ideal keyword density, you know.

The search engines keep changing their algorithm. In 2003-2004, a keyword density of 10 to 15 percent was considered standard by the Google. 2005 onwards, the optimal keyword density is considered as 2 to 3 percent.

If you do not use your keyword frequently, you will not come up on a higher rank by the search engines. If you overuse your keywords, then you may be penalized by the search engines. You are in a dilemma.

Beside this, if you load your page with keywords, your content may seem artificial like one produced by the machine. Your readers may not like that. Nobody likes to read a page that sounds like a mechanically produced nonsense targeting search engine optimization.

So you need to maintain a balance. Your main keyword should ideally be used 3 to 4 times in the maximum, if your content contains 500 words. You may use other related keywords in the body of your text, but for the main keyword, that number should be maintained.

This moment that all of us are in the new and advanced Media Culture, Google Optimization (SEO) is something with which each desire to get accustomed. SEO is something that attracts more and mass in the direction of your web site by simply optimizing the tech at the backside of the Google, which make utilize of some bet and excessive standard algorithms with the intention of value the appropriateness of your site to recognize that what the web user is attempting to seek about.

Even though Google optimization is conceived as an occupation by many individuals who are concerned about it, still when it is admitted as a profession in a practicable way then it will provides you the outstanding outputs. SEO supplies you with much more ways to magnetize the concentration of the searchers with the intention of make the web site of a purchaser to be placed at an excessive rank in any form of Google.

Google Optimization

The outputs that come from Google optimization could be either organic or inorganic. With the intention of get excessive rankings, the organic output makes utilize of genuine optimization of all on-page and off-page. The inorganic one makes utilize of unique and standard keys to reach excessive rank in the Google outcome pages (SERP).

There has been a fierce and aggressive discussion so far amongst a variety of marketers about the effectiveness of all the systems of optimizing the Google. Organic system is perfect recognized for long run results and is perfect for the business fields of all kinds but one could not get the output on the spot, which is a minor consuming. Whereas the inorganic Google optimization supplies you the instant outcome but for that, you have to pay, it is not free in any way. Furthermore, the inorganic system is not considered for the business reasons for the reason that it is a short-term influence. It will be better to tell that the business field will not be capable to pay for that system.

The pros and cons of all the systems of Google optimization have been talked about. Consequently, you’re gave advice to choose the one that provides you dependability for a longer time quite then going for the one that produces immediate outcome but expenses you much and is just for a shorter time. The key objective is to keep your web site alive for a longer term and it must fight with many on-line marketers. In those circumstances, the thoughtful evaluation could be to put money in your dear time in tackling with the troubles of Google, to make it stronger, and not to waste your funds and time.

Google Ranking

If you want a straight and immediate approach then you have to focus on paid seek attempts along with long tail keys, which has appropriateness with your site. In that way you keep away from the contest and you, reach an excessive rank in a paid list and that additionally with a lower cost per click on the site. Such who desire to check their conversion ratio and additionally desire to advance the conversion rate then you have to pass by that paragon scheme.

In case you desire a lower rate per click then you should read the terms and conditions in a good way that disclose a lesser amount of targeted keys applicable to your site. The recommendation is completely favorable for you.

When I started blogging, it was so difficult for me to get traffic. I’d only get a few views from promoting my site in a forum. If these visitors liked the content of my blog, they’d come back. But for some time they were the only ones who knew about my site.

And then I started browsing other people’s blogs, and stumbled upon a banner from LinkReferral. I clicked on it and was taken to the LinkReferral website, where I learned about their concept. The concept is: it’s like a big blog/website directory. You can sign up and add your site there. But it’s not just like any other blog directory because the members are encouraged to click on each other’s sites. What’s the incentive? Everytime you click on a site in the directory, your site moves up the list. If you’re very diligent with clicking, you’ll be somewhere at the top of the list, making it much more likely that other members will get to click on your site.

My traffic started increasing after I joined LinkReferral. However it also plateaus after a while, so I recommend that you also look for other ways to increase traffic. For those who are just beginning and are trying to establish their bog or website in the net, it’s a great way to start building up.

Google recently made a stink on the Internet when it devalued some well-known websites of their high PageRank. The reasoning? Well, from most accounts people believe it has to do with selling paid links. Google recommends those who sell paid links to use the No-follow tag. That way the link doesn’t count in the eyes of Google, therefore no ‘link juice’ is passed along.

Google has been promising a crackdown on websites that sell links and apparently have made good on that promise. Many quality websites have taken a hit, which has some questioning just how reliable PageRank is of true web authority.

Eatonweb, a blog directory, announced earlier this month that it will be eliminating PageRank as a factor when it comes to assigning value to blogs. While it isn’t surprising that some webmasters are disillusioned with PageRank, when companies begin to take notice of the flaws in PageRank you know something is wrong with the system.

It will be interesting to see if other ranking websites follow suit and if Google will have any response to their decisions.

It has been almost 3 months since the last Google dance, the name given to when Google reconfigures PageRanks. The Google dance happens every three months and there is already speculation from the exact date of the dance to reports of fluttering PageRanks.

For about a week, webmasters will notice a possible change in their PageRank. It may fall to no PR(PageRank) or jump suddenly only to fall back down again. When this happens, this is usually the most obvious sign that Google is updating the PageRanks. Some people are already reporting an influx in their PageRank while others are saying the July 21st will be the PR update.

While Google hasn’t released an exact date, what we do know is that last update was in April, so it is time for another PR update. Google will visit each site and evaluate it. Each link is a “vote” for a website. How much weight that vote counts varies on the PR of the website. A link from a high PR website is weighted more than a link from a PR 0.

Since the update hasn’t happened yet, there is still time to work on securing backlinks to your website before the Google dance.  Take part in link exchanges, write compelling content, or leave comments on blogs are all ways to get links. Get busy, because we may not know the day of the dance begins but we do know that one is coming very soon.

If you have a website, should you be obsessed with search engine optimization (seo)? Well, it depends. I do feel that all websites should be as optimized as you can get them but their is no reason to have a meltdown over it.

Google changes how it ranks every few months and many hold their breath wondering what will happen to how they rank in the search engines depending on the phrase they use. Some can see their business and amount of visitors daily lower significantly after such an update to Google’s system.

The thing about that is, if your only way of getting customer’s or just visitors to your website is through search engines, then depending on what your site or blog is about, your going to lose in the long run. Things change, you can’t expect to put all your eggs in one basket. If you are not a business and only make money on the side of your site then considering doing link trades.

Trading links helps you with your ranking plus gets you knew visitors who wouldn’t have been searching for your site. Also there are lots of places online in which you can get advertising on individual websites at no great cost.

As you can see the PR update has begun, This I think was the longest wait for PageRank update. Jagger, Big Daddy … all was confusing the webmasters from last few months. Even Matt Cutts did not mention anything about it on his blog. I noticed updates on few datacenters … 216.239.53.104 , 66.102.7.99, 66.102.7.147, 66.102.7.105 … This ofcourse will be a great news for the webmasters.
I have collected a few tools to check pagerank in various ways, various data centers. Please do note that different tools listed use different datacenters so the result may vary and I suggest you check once in google toolbar . It is normal that it shows different pagerank in different datacenters, In the past it’s usually lasted a few days and then they all gave out the same PR.

PageRank Check
http://www.sr-ultimate.com/pagerank
http://www.seologs.com/pr-check/pagerank-dc.html
http://www.seochat.com/seo-tools/pagerank-lookup/
Various Datacanter Check
http://www.inlock.com/
http://www.mcdar.net/Q-Check/datatool.asp
http://www.iwebtool.com/pagerank_checker

Sorry there haven’t been too many updates around here lately… If you’d like to try your hand at blogging on Search Engine / SEO news, we’d love to have ya join us here on the Niner Niner network and SEO Updates.

You can signup to write for Niner Niner over on the Signup Page, beta password is: niner

Now, onto some AdSense news from a few days ago (in case ya misted it!):

JenSense broke the story of Google’s own AdSense page being hijacked in the SERPS of Google.

This is just silly. Someone thinks they can hijacks a Google page get away with it? LOL. Not.

Jen sez:

When you decide to hijack a site in the Google serps, it makes sense to do one that will benefit you in some way, while not raising yourself too high on the search engine’s radar. So, it obviously makes perfect sense to go and hijack the Google AdSense site

This is the best though. Kevin at All-In-One-Business.com replies back in the comments:

I want to thank JenSense and others for posting this thread.

Thanks for the comment Air Charter. I just got off the phone with two different tech writers explaining why I would have a meta redirect on my site.

It isn’t an attempt to profit from either Google’s page rank or some cloaked affiliate link.

I am no hijacker. In fact, I’m not sure how I could in any way benefit from this link.

The simple fact is this: I write and syndicate articles all over the web. I used to put into those articles direct links to sites I was talking about.

A couple years ago I had a problem when I had written and syndicated several articles about GoTo.com when they changed their name to Overture. There were dozens of websites to notify and ask them to update the links in my articles.

So I decided to begin using meta refresh redirects rather than listing the URL’s directly. I can then keep the links current in all the articles I write.

Hopefully Google will look at this and decide to make some changes so this won’t occur. It’s hard to believe I got a number 1 listing without trying.

Can anyone these days ever just admit when they’ve f’d up and come clean? Feh.