SEO Updates

Aaron Wall interviews David Naylor (otherwise known as “comments spammer”) in a Q & A series on Search-Marketing.info. Interesting or frightening? You judge. I particularly blinked at answers such as:
We tend to run 2 or 3 different programs at a time and live by the sword, whether it be blog spamming, scraper sites, content driven [...]

While browsing news from the past week, I found an article written by Cari Haus on WebProNews.com, titled “The Biggest SEO Scam of All”. Intrigued, I decided to read, and here’s what I found:

I spotted this press release on ArriveNet today; while said release is dated from June 28 (I’m a little slow to catch up with all I read at times), the advice it gives probably deserves some attention, as it’s easy to overlook some “details” that can indeed slow be a problem in terms of search [...]

Great article over on the ClickZ network that talks about Google’s new patent filing:

Google reveals in the filing its ranking algorithm is organized to thwart overly aggressive marketers. It confirms something search marketers have long suspected: Google watches how fast new links to a site appear as a way to detect and penalize search engine [...]

Search Engine Optimization is a tricky business. You really have to stay on top of it; everything that applied last month (or even last week) may have have considerably less value today. For example, submitting to search systems. That SEO for Dummies book you have on your desk may have been written [...]

CNet: Microsoft plucks top Yahoo Search exec Gary Flake
More on Gary Flake on this thread at Search Engine Watch:

Dr. Gary Flake is Principal Scientist & Head of Yahoo! Research Labs. In part one of this wide-ranging interview, he talked about the daily work of researchers at Yahoo Labs, and what they’re doing to make search [...]

How to Incorporate Meta-Tags Into Your Site
By Tom Baurley

Meta-tags seem to be an item of debate these days. I still recommend using them and will go the extra distance for my web site clients by including them. Meta Tags are those embedded tags within the Header of your html page script. These pages were created [...]

Business Week published a piece by Sherry Alpert on March 28, 2005 entitled ‘Let Search Engines Do the Walking.’
Here’s an excerpt or two…
Because of cost effectiveness and the ability to target very specific markets, more small businesses are making an online strategy at least one part of their overall campaigns. With that comes a [...]

A service that can be used to help limit the fraud that seems to be growing in the Pay-Per-Click world.
New Service Helps Stop Pay-Per-Click (PPC) Click Fraud
PPC Trax released to the general public to help track and stop PPC click fraud, improve PPC advertisers’ conversion rates and improve PPC Return-On-Investment (ROI).
[ClickPress, Mon Feb 21 2005] [...]

Technorati reports that 30,000 - 40,000 new blogs are being created each day. According to David Sifry, part of the growth of new blogs created each day is due to an increase in spam blogs. What are spam blogs? They are fake blogs that are created by robots in order to foster link farms, attempted [...]