SEO UPDATES

In the recent times we have see that Google has brought about a change in the algorithm. This change has somehow brought a sense of surprise to the SEO world, as there are people who are trying to figure out the changes that have occurred. The online webmasters and business owners are eager to know about the changes that occurred in Google SEO algorithm.

This change has pushed the webmaster to rethink their strategy and also shuffle the traditional SEO strategy. The use of the on page optimization has actually increased the manifold by leaps and bounds, as now it will account to 40 % of the total SEO efforts opposed to 20 % SEO effort that was present previously.

One area companies must ensure is the use of proper Meta tags, which must be compact and concise, as Google has categorically said that websites without proper Meta tags will be summarily rejected.

The use of the Meta tag, which must be of 156 characters precisely for good result, is generally essential as it ensures sufficient traffic to the website and use tags that are present in the website content. While using the Meta tag one must be careful with the use of keywords.

Co Author Nayan Basu

For a blogger biggest achievement is when his blogs get successful and recognition all around the world. To make blogs successful one needs to do so many things apart from writing good blogs. SEO, that is, search optimization services play an important role to make blog a success. Both of them are correlated and it should be well taken care of that SEO services should be best of all. Major benefit from SEO services is that they help in generation of traffic. They get more and more readers for your blogs and thus make your blog a big hit. They also help you in developing links with other websites and thus help you in getting good page rank. They help in promoting your website with new ways and methods. Go and spend some quality time in searching best SEO services for your website. Talk with them and tell about what you need and other specifications. You can leave rest of the work for them.

When I started blogging, it was so difficult for me to get traffic. I’d only get a few views from promoting my site in a forum. If these visitors liked the content of my blog, they’d come back. But for some time they were the only ones who knew about my site.

And then I started browsing other people’s blogs, and stumbled upon a banner from LinkReferral. I clicked on it and was taken to the LinkReferral website, where I learned about their concept. The concept is: it’s like a big blog/website directory. You can sign up and add your site there. But it’s not just like any other blog directory because the members are encouraged to click on each other’s sites. What’s the incentive? Everytime you click on a site in the directory, your site moves up the list. If you’re very diligent with clicking, you’ll be somewhere at the top of the list, making it much more likely that other members will get to click on your site.

My traffic started increasing after I joined LinkReferral. However it also plateaus after a while, so I recommend that you also look for other ways to increase traffic. For those who are just beginning and are trying to establish their bog or website in the net, it’s a great way to start building up.

… unless you have the legal budget to back it up.

Google Blogoscoped reported how SEO Inc. dropped out of Google’s rankings for virtually every SEO-related term, including their company name.

SEO Inc. fired back with a cease & desist notice.

Some people / companies will never learn.

After sending the cease & desist, Boing Boing eventually picked up the story.

A tiny little weblog post on a not-so-widely-read blog suddenly gets BoingBoing’d after getting the lawyers involved, and probably tens of thousands, if not hundreds of thousands of Boing Boing readers now have a negative impression of SEO Inc.

Duncan Riley outs a comment spammer (Amy Cross of realtrafficsite.com) over on blog herald:

Duncan Riley> Whilst digging for my last post I also discovered an SEO who is not only using comment spam on blogs as a tool, but is actually soliciting for new comment spamming scripts using Freelancing sites.

(Drum roll please) And the SEO is: Amy Cross of realtrafficsite.com.

Now its one thing to be unscrupulous enough to spam blogs in the pursuit of search engine traffic, but it takes a particular level of stupidity to advertise for someone to write you a new script as Amy has done at Get A Freelancer.com.

If you follow the link you’ll also disturbingly find that there are quite a few offers from programmers willing to help her in her comment spamming ways.

So who is Amy Cross, if that is indeed her or his real name? Well the whois information provides little use, with the contact details being held from public view. On her site she describes her self as follows: “Amy has been recognized as an effective leader who is in tune with her client needs and has one of the single highest customer satisfaction and consumer confidence ratings ever recorded”. For somebody so well known I cant even find her on Google.

We do know however that the site is hosted on marketrends.net, a Sacramento based hosting company. So if we don’t know who Amy is, we do know a little about one of her customers, who provides a customer reference to Amy right on the front page, and guess what products they are flogging…..if you guessed cialis you’d be right! So Joe Hopkins of genbucks.com, come on down! But you know, for some strange reason these comment spammers don’t want to be found because Joe also uses a cloaking company for his domain registration, and even the dns for his host is cloaked.

So a dead end for now, but none the less the world is hopefully a slightly better place for the exposure of this comment spamming scum. Have a nice weekend!

Amy Cross – you’re busted!

How would you like to plead to the court of public opinion?

A service that can be used to help limit the fraud that seems to be growing in the Pay-Per-Click world.

New Service Helps Stop Pay-Per-Click (PPC) Click Fraud

PPC Trax released to the general public to help track and stop PPC click fraud, improve PPC advertisers’ conversion rates and improve PPC Return-On-Investment (ROI).

[ClickPress, Mon Feb 21 2005] Chandler, AZ – February 21, 2005 – PPC Trax has announced the beta release of it’s highly anticipated Pay-Per-Click (PPC) tracking and auditing service at http://www.ppctrax.com/ .

With the billion dollar PPC industry still growing at 20% per year, new advertisers come into the market daily. New and long-time PPC advertisers with ad spend budgets from $200 to thousands
per day are being systematically defrauded of their marketing budgets.

Both groups of marketers and advertisers are clamoring for a solution to help prevent affiliates, publishers and competitors from stealing their ad budgets in the growing scheme.

PPC Trax is a monthly service that offers detailed click fraud tracking and reporting starting as low as $29.00 per month.

For a limited time, PPC Trax is offering free 30 day trial accounts to PPC advertisers.

“Clients and colleagues have been begging us to develop a simple to use but highly effective PPC tracking solution that can help detect and stop PPC click fraud as well as serve as the basis for
recovering refunds from pay-per-click search engines and media properties”, said Skip Pratt, General
Manager of PPC Trax.

“We decided to invest the capital and manpower realizing this gap in the market exists and there is a pent-up demand from marketers to make more effective use of their advertising budgets and to
cease fraud from occurring to them” Pratt continued.

Since the vendors who offer pay-per-click advertising have an inherent conflict of interest in preventing click fraud, advertisers are now turning to third party click auditors such as PPC Trax.

PPC marketers and advertisers benefit from using the PPC Trax service by:

- Improving website lead generation and PPC sales conversion rates
- Maximizing profitable PPC ads faster
- Eliminating costly, non-performing PPC advertising
- Developing the perfect advertising mix for their website
- Identifying the most profitable keywords for their PPC campaign
- Eliminating failed PPC ads faster
- Detecting and document PPC click fraud
- Recoup fraudulent PC expenses from PPC search engines
- Identifying PPC competitors who may be draining their PPC budget
- Identifying IP addresses that are frequent clickers or fraudsters
- Monitoring click spikes that indicate fraudsters are on the march

The service offers each subscriber, whether small home-based businesses or large corporations:

- Track any filetype – .php, .html, .htm, .asp, .cfm, .cgi, .pl,
- Generous transactions per URL
- Transactions can be aggregated among URL’s
- IP address capture
- IP address geographic location
- User Agent (browser, bot etc.)
- Date and Time stamp
- Referring URL
- Email alerts
- IP address history
- Custom reports

In addition, PPC Trax is offering “recovery based” click fraud services using it’s online and staff services. PPC Trax shoulders the risk of refunds from the PPC search engine and performs all the labor to prepare and submit refund requests. This service has certain requirements. Contact the company at the website below for more information.

PPC Trax is offering a limited-time, free 30 day PPC click fraud tracking account. The free trial offer is a full function account. There are no further commitments required.

To improve your PPC sales conversion ratios and improve PPC return-on-investment, visit www.ppctrax.com

About PPC Trax
PPC Trax provides real-time click fraud and web advertising tracking, auditing and recovery services for it’s small, medium and large corporate clients. For more information, see the company website at:
www.ppctrax.com

The following was posted on 3/22/05 to this thread:

Good Day All,

We are a marketing firm specializing in Online Gaming & Poker and are looking to hire a Senior(if possible) Search Engine Optimization and Marketing Specialist/Manager.

We would prefer to have a local candidate, or someone who comes from Ontario or Canada, but relocation is an option if absolutely necessary.

Rusty, Danny, and other Moderators, any ideas on how and where I can find Toronto based SEO’s looking for work?

If anyone is interested – Please PM me..

Cheers

Critter