SEO UPDATES

In the recent times we have see that Google has brought about a change in the algorithm. This change has somehow brought a sense of surprise to the SEO world, as there are people who are trying to figure out the changes that have occurred. The online webmasters and business owners are eager to know about the changes that occurred in Google SEO algorithm.

This change has pushed the webmaster to rethink their strategy and also shuffle the traditional SEO strategy. The use of the on page optimization has actually increased the manifold by leaps and bounds, as now it will account to 40 % of the total SEO efforts opposed to 20 % SEO effort that was present previously.

One area companies must ensure is the use of proper Meta tags, which must be compact and concise, as Google has categorically said that websites without proper Meta tags will be summarily rejected.

The use of the Meta tag, which must be of 156 characters precisely for good result, is generally essential as it ensures sufficient traffic to the website and use tags that are present in the website content. While using the Meta tag one must be careful with the use of keywords.

Co Author Nayan Basu

Traffic means funds. That is something we all realize. You could not get whatever thing in case you do not have guests. Guests are your major essential thing in your on-line business.

There are multiple ways to get guests. In case you are on a budget, then paying for traffic is not an alternative for you. In place of that, I am certain you would prefer to see free-targeted traffic coming to your web site. Certainly, that is hard to reach over night. You will require lots of work and time. Major individuals not succeed at that and surrender for the reason that they do not see outcome immediately.

The major well-known way of getting free-targeted traffic is by utilizing Google. Google are built to provide a list of outcome when somebody writes preferred expression in seek box.

At the same time as we could not manipulate Google, we could tell them what expressions we desire to rank for. That is quite essential. Therefore, in case you have web-log on subject of funds making, then you desire to rank for expression funds making and all extra long tail version that might provide you some traffic.

However, how to rank for particular key or more essential than that; how to choose what expressions to rank for?

There is that helpful thing called key study. Key study provides us data about particular keys like seek count, power of contest, number of competing site for that expression…

Certainly, we desire expression with low contest and excessive seek count and that is achievable in case you look deep sufficient in each niche.

Subsequent to you have made evaluation on your keys, then you should write a piece of writing based around that key and publish it on your web-site or web-log. Recur that key as a minimum one time per ONE HUNDRED words. It is quite essential that you put key in title and preferably in narration in addition to in Meta tags.

In addition, there you come; you have done your one-page SEO. You will be ranking for that particular key and in case contest is not powerful, you could anticipate seeing you on first page of google.

Having a business online, getting it into SEO and doing all of the dirty work is a lot more than just making sure that you are out there. As I learn more and more about using the Internet and getting into search engines, I’ve also learned that there are layers of ways for you to get your name into the top of the list.

One of the ways that I have eliminated a large amount of headache and actually gotten my websites into some of the top areas is through Web CEO. I consider this a power tool of power tools. If I had enough money that I wanted to spend on SEO optimization through something, I would definitely buy it. However, this one is FREE and basically does the same thing.

So, if you have a website that isn’t optimized yet, you can use Web CEO for anything. Start with allowing it to find the popular keywords for you that you can plug into your website (META Tags). Then, you can automatically submit your site to all of the search engines… even the manual ones. Yep. It has everything consolidated in there. AND, it allows you to build links and partner options so that you can get in the same ranks as the big dogs….basically, it saves you hours of time.

And what I really love about this… it gives you statistics. Where you are ranked, how you are related to your competitors, etc, etc, etc. So, you know which page you are on and whether you are going up in the ranks or down. Something that will let you find what is missing so that you can grow with your business.

That’s not all it has. There is plenty more. For those that want the “more,” you can probably find it on the free version. Or, if you really want to go all out with your building of SEO, you can get into their paid version, which boosts up usability with it.

So, for small businesses and those trying to get to the top of the Internet… go for your power tools to get there.

(Via Matt Cutts Blog)

On a meta-level, I think of “linkbait” as something interesting enough to catch people’s attention, and that doesn’t have to be a bad thing. There are a lot of ways to do that, including putting in sweat-of-the-brow work to generate data or insights, or it can be as simple as being creative. You can also say something controversial to generate discussion (this last one gets tired if you overuse it, though). Sometimes even a little bit of work can generate a reason for people to link to you.
Example 1: Danny Sullivan actually sat down and checked the spam filtering accuracy of SpamCop, Yahoo Mail, and Gmail. And not once or twice, but three different times. Personally, counting false positives in your Spam folder would annoy me to death, but putting in that work generates insights on the differences between the competing services. Admittedly, the results will vary by individual, but as the great Fred Brooks would remark, often some data is better than no data at all. Now Danny doesn’t need any more links than he already has, but it’s producing info-laden content that makes a site or blog well-known over time.
(more…)

Duncan Riley outs a comment spammer (Amy Cross of realtrafficsite.com) over on blog herald:

Duncan Riley> Whilst digging for my last post I also discovered an SEO who is not only using comment spam on blogs as a tool, but is actually soliciting for new comment spamming scripts using Freelancing sites.

(Drum roll please) And the SEO is: Amy Cross of realtrafficsite.com.

Now its one thing to be unscrupulous enough to spam blogs in the pursuit of search engine traffic, but it takes a particular level of stupidity to advertise for someone to write you a new script as Amy has done at Get A Freelancer.com.

If you follow the link you’ll also disturbingly find that there are quite a few offers from programmers willing to help her in her comment spamming ways.

So who is Amy Cross, if that is indeed her or his real name? Well the whois information provides little use, with the contact details being held from public view. On her site she describes her self as follows: “Amy has been recognized as an effective leader who is in tune with her client needs and has one of the single highest customer satisfaction and consumer confidence ratings ever recorded”. For somebody so well known I cant even find her on Google.

We do know however that the site is hosted on marketrends.net, a Sacramento based hosting company. So if we don’t know who Amy is, we do know a little about one of her customers, who provides a customer reference to Amy right on the front page, and guess what products they are flogging…..if you guessed cialis you’d be right! So Joe Hopkins of genbucks.com, come on down! But you know, for some strange reason these comment spammers don’t want to be found because Joe also uses a cloaking company for his domain registration, and even the dns for his host is cloaked.

So a dead end for now, but none the less the world is hopefully a slightly better place for the exposure of this comment spamming scum. Have a nice weekend!

Amy Cross – you’re busted!

How would you like to plead to the court of public opinion?

A service that can be used to help limit the fraud that seems to be growing in the Pay-Per-Click world.

New Service Helps Stop Pay-Per-Click (PPC) Click Fraud

PPC Trax released to the general public to help track and stop PPC click fraud, improve PPC advertisers’ conversion rates and improve PPC Return-On-Investment (ROI).

[ClickPress, Mon Feb 21 2005] Chandler, AZ – February 21, 2005 – PPC Trax has announced the beta release of it’s highly anticipated Pay-Per-Click (PPC) tracking and auditing service at http://www.ppctrax.com/ .

With the billion dollar PPC industry still growing at 20% per year, new advertisers come into the market daily. New and long-time PPC advertisers with ad spend budgets from $200 to thousands
per day are being systematically defrauded of their marketing budgets.

Both groups of marketers and advertisers are clamoring for a solution to help prevent affiliates, publishers and competitors from stealing their ad budgets in the growing scheme.

PPC Trax is a monthly service that offers detailed click fraud tracking and reporting starting as low as $29.00 per month.

For a limited time, PPC Trax is offering free 30 day trial accounts to PPC advertisers.

“Clients and colleagues have been begging us to develop a simple to use but highly effective PPC tracking solution that can help detect and stop PPC click fraud as well as serve as the basis for
recovering refunds from pay-per-click search engines and media properties”, said Skip Pratt, General
Manager of PPC Trax.

“We decided to invest the capital and manpower realizing this gap in the market exists and there is a pent-up demand from marketers to make more effective use of their advertising budgets and to
cease fraud from occurring to them” Pratt continued.

Since the vendors who offer pay-per-click advertising have an inherent conflict of interest in preventing click fraud, advertisers are now turning to third party click auditors such as PPC Trax.

PPC marketers and advertisers benefit from using the PPC Trax service by:

- Improving website lead generation and PPC sales conversion rates
- Maximizing profitable PPC ads faster
- Eliminating costly, non-performing PPC advertising
- Developing the perfect advertising mix for their website
- Identifying the most profitable keywords for their PPC campaign
- Eliminating failed PPC ads faster
- Detecting and document PPC click fraud
- Recoup fraudulent PC expenses from PPC search engines
- Identifying PPC competitors who may be draining their PPC budget
- Identifying IP addresses that are frequent clickers or fraudsters
- Monitoring click spikes that indicate fraudsters are on the march

The service offers each subscriber, whether small home-based businesses or large corporations:

- Track any filetype – .php, .html, .htm, .asp, .cfm, .cgi, .pl,
- Generous transactions per URL
- Transactions can be aggregated among URL’s
- IP address capture
- IP address geographic location
- User Agent (browser, bot etc.)
- Date and Time stamp
- Referring URL
- Email alerts
- IP address history
- Custom reports

In addition, PPC Trax is offering “recovery based” click fraud services using it’s online and staff services. PPC Trax shoulders the risk of refunds from the PPC search engine and performs all the labor to prepare and submit refund requests. This service has certain requirements. Contact the company at the website below for more information.

PPC Trax is offering a limited-time, free 30 day PPC click fraud tracking account. The free trial offer is a full function account. There are no further commitments required.

To improve your PPC sales conversion ratios and improve PPC return-on-investment, visit www.ppctrax.com

About PPC Trax
PPC Trax provides real-time click fraud and web advertising tracking, auditing and recovery services for it’s small, medium and large corporate clients. For more information, see the company website at:
www.ppctrax.com

Here are a few guidelines suggested by MSN to help you out. First and foremost, MSN readily admits that MSNbot will actively be using Meta tags for part of its web site analysis. Yes, meta tags are still relevant pieces of code (despite all the nay sayers out there), and with this new Bot they seem to play a very important role within the indexing algorithm. Similar to other search engines, the ‘title tag’ again appears to be the most heavily weighted within the algorithm, followed closely by the Meta Description Tag and if you read between the lines, it is suggested that your best ‘keywords’ should be included in both places. MSN does not come straight out and say that the “keywords meta tag” will be utilized, but by reading between the guidelines it strongly suggests the keywords in all areas (title, description and keyword tag and content) should adhere to each other.

Content of course is still king when it comes to MSNbot’s ability to put the entire puzzle together. Apparently, at this stage, the Bot does not read text within a graphic, so if you have important keywords contained within a graphic (especially on your main page), they strongly suggest you move those keywords into plain old text format. And here’s a tip; the closer to the top of the page, the better.

MSN Search calls for pages to be under 150K in size, suggesting the Bot will either simply stop reading after this point or in a worse case scenario, may measure/weigh the page size before reading and simply skip the page all together. This point is not made entirely clear, but it should be of enough concern to have every SEO firm scampering to measure their clients web site’s index pages, just in case. In actuality, a page size of 150k could contain a lot of relevant text content, but add a few fancy graphics in there and the total can add up quickly.

An interesting point within the guidelines suggests that words (even keywords) within headers, footers and tables will not be read. Again, simple text is the rule of thumb. This may cause some web sites to need a complete redesign. Graphics with long or non-content supported ALT tags will also be dismissed. This is very similar to the rules from other major search engines, as it provides somewhat of a safeguard against sites that stuff keywords in an attempt to fool or “spam” the engines into thinking they are something they are not. Redirects will not be read either.

Linking, as per usual, will be an important part of MSNBot’s equation. They offer two suggestions as to which links will be deemed the most important: links from the main page and links no more than three levels deep. This means all hyperlinks on your site should be accessible within three clicks or less from each other for maximum effectiveness. Very interesting. Larger web sites may have a problem adhering to this rule, but it should be kept in mind that the MSNBot is still feeling its way through the web. A three deep scenario is probably the beginning of the parameter. It will surely offer a deeper crawl as it becomes more sophisticated.

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