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Archive for the ‘Yahoo News’ Category

Yahoo! and Google…in PPC bed together?

Wednesday, April 9th, 2008

Pay Per Click consultants and agencies are holding their collective breath…

Yahoo! Is going to use Google for paid search…to see how it’s going to go. According to Marketwatch.com – Microsoft and it’s increasingly aggressive acquisition deal is freaking out at Yahoo! using Google paid search. The head of legal is saying that will bring 90% of all paid search to Google, a possible antitrust problem.

But the ads Yahoo is planning on using will only total 3% of all paid search, and they’re only doing it temporarily.

This is fantastic for those of us doing PPC, because Yahoo needs to find a better way to run the backend of their PPC campaigns.

The Yahoo backend is clunky and confusing, while Google’s MyClientCenter is sleek and easy to use. Yahoo could take many lessons from Google and I hope they do during this possible try-before-you-buy time. If Yahoo could incorporate some of the Google strategies of backend usage as well as not making it darn near impossible to work with Yahoo if you haven’t already spent $1,000 with them would make my life as a PPC consultant so much easier.

Yahoo has the right idea. If your system is broken, look at someone else’s (preferably someone that has paid search in the bag, like Google does) and use the knowledge to improve your own systems.

Or just merge with Google PPC so those of us running campaigns don’t have to spend three times as much time to run the same campaign we do over at Google. It’s just silly.

Popular Email Giant Yahoo Hit By Worm

Tuesday, June 13th, 2006

Listing with Yahoo

Monday, May 8th, 2006

Yahoo! Email Isn’t The Only Thing That’s Slow

Tuesday, April 18th, 2006

Microsoft / MSN Search Hires Top Yahoo Search Guy

Wednesday, April 13th, 2005

Yahoo Buys Brazilian PPC Player TeRespondo

Wednesday, April 13th, 2005

Analyzing Competitor Backlinks

Tuesday, April 5th, 2005

Search Engine Optimization for MSN Search

Sunday, March 27th, 2005

Welcome to SEO Updates!

Sunday, March 20th, 2005