SEO UPDATES

A sitemap is important for several reasons. While some may consider having a sitemap redundant, or repetitive, it can help the search engines find some of your deeply nested pages. So it is useful for SEO purposes. It can also aid your visitors by giving them a snapshot of your website – a quick overview.

Here is a rundown of what a sitemap achieves:

1) SEO (Search Engine Optimization)

By creating a sitemap, you are listing links to all the pages on your website. Thus, even deeply nested pages can get crawled by search engine spiders, and then indexed. Obviously, this is a good thing for your seo. Your sitemap should be strategically positioned on the front page of your site.

Having a sitemap where it can be easily found by visitors is clearly optimum.

If you have a large site, you may want to organize your sitemap into logical sections.

2) Conveying your site’s theme

When your visitors come to your site and load up your sitemap, they should instantly know what your site is about. It ought to be readily apparent to them. Pretend you are a visitor (at your site), and take a quick look at your sitemap. Does it accomplish this goal? If not, redo your sitemap.

It will be well worth your time to do so. No sense in wasting your visitors. You want to give them value, and certainly one of the ways of doing this is to save their time.

Also, be sure the links in your sitemap route to the proper web page. You want the navigation to be accurate, so take the time to do this if you are manually constructing your own sitemap.

3) Navigation

A sitemap is a map of your site.

If your visitors come to your site and wind up getting lost in a sea of pages, they can always turn to your sitemap and in a glance see where they are, and go from there. In constructing your sitemap, always keep your visitors in mind. Organize accordingly. Have the most important sections of your website near the top of the sitemap, and be sure your visitor can find mandatory pages such as Privacy Page and Terms of Service.

4) Organization and relevance

A sitemap makes it possible for you to have a complete bird’s eye view of your site structure, When you have new pages or sections to add, it will be relatively easy. You can take into account your existing structure – with a mere glance at the sitemap. Thus, you will have a perfectly organized site with everything sorted according to relevance.

For the above reasons, it is most important to implement a sitemap for website projects with a considerable size. In this way, you’ll be able to satisfy your website visitors and will make your site accessible for search engine spiders. This will benefit your seo and site rankings.

Do you want to optimize your website for the search engines? Then you should know the number of keywords you should use on a page. First you have to know how often you should use your main keyword.
Well, there is no single answer to this question of ideal keyword density, you know.

The search engines keep changing their algorithm. In 2003-2004, a keyword density of 10 to 15 percent was considered standard by the Google. 2005 onwards, the optimal keyword density is considered as 2 to 3 percent.

If you do not use your keyword frequently, you will not come up on a higher rank by the search engines. If you overuse your keywords, then you may be penalized by the search engines. You are in a dilemma.

Beside this, if you load your page with keywords, your content may seem artificial like one produced by the machine. Your readers may not like that. Nobody likes to read a page that sounds like a mechanically produced nonsense targeting search engine optimization.

So you need to maintain a balance. Your main keyword should ideally be used 3 to 4 times in the maximum, if your content contains 500 words. You may use other related keywords in the body of your text, but for the main keyword, that number should be maintained.