Use of Synonyms

The use of synonyms or words from the same “topic” is important. For example: If you write about jewelry it is a good idea to mention rings, pendants, necklace, earrings, fine jewelry, designer jewelry, etc.

Language and Style

Remember that not all your readers are native English speakers. Keep sentences short and use clear and simple words. Style of text may vary and it is advisable to use different “voices” when you compose different texts.

n a recent article, A Freelance Writer’s Basic Guide to SEO, we had several requests asking how SEO knowledge can be used in practice, when writing articles. Naturally, we are only too happy to oblige.

The methods I am going to talk about in this article have not been learnt in online courses, nor have they been taken from theory manuals you can download for a price on the Internet. Everything I am going to discuss has been gained from hard experience, both as a writer (over 10 years), and as an I.T. consultant (University degree and 18 years in the business).

Titles (H1 and H2)

H1 is the main title of the page. Title length should not exceed 68 characters including spaces. It must include the main keywords and must be different from the Meta Title. H2 is a secondary – smaller – title. You may use as many H2 as you need on a given page and they should incorporate keywords and be relevant to the text in the paragraph below them.

Text Length

If text length is defined by characters it should be calculated including spaces. If it is defined by words, keep in mind that it is not crucial if the text is slightly longer or slightly shorter. Just maintain a good or moderates text length in your writing. Remember that you are not just writing for search engine alone. It is human being that will read your article in the end

The next thing you do to write a good seo article is include a few variations of that keyword phrase within the body. Use it in your headings to introduce your next paragraph. So you would simply do three or four different headers above paragraphs which include the that keyword phrase. You want to use a H1, H2, and an H3 tag. You also want to use your keyword phrase in bold, italics, underline and also have an internal link. The easiest way to do this is to just link back to the article your writing now.

Is your head spinning yet? It’s okay, we’re almost done. A few final pieces left to writing seo articles is to include include the keyword phrase in the first and last sentence in the article. The final component is to include an image that has alt text with that keyword phrase. In this case I would select an image that relates to the article and put seo articles in the alt text.

SEO Articles Are About Focus

The biggest thing about writing seo articles is that you have to focus on a keyword phrase. Notice in this article I keep saying the phrase seo articles. Well, more than likely when I’m finished writing this article and go through the rest of my process, it will rank well for the phrase seo articles. There again, it’s not completely predictable because so many other things influence your rankings, even when you can write really good seo articles.

So you start by selecting a keyword phrase that you can write about and actually have it make sense. Nobody wants to read an article that doesn’t read well or provide something of value for the reader. It also doesn’t make any sense to write an seo article that can rank really well and then nobody reads it because it sucks.
Include Your Keyword Through Your SEO Articles

When you think about it, if the writing on blogs is well-researched, has great personality, and attracts a distinguishable audience consistently, then there really is no need for tailored search engine optimization servicing. Employing a seasoned web-content writer, who produces the ideal traffic flow to your website, might just be that much easier than scoping out the seo services you need and finding a reputable company charging a reasonable price point.

The richest seo content writer will consistently help establish authority and a memorable image for almost any website. Increased traffic because of good content on a website could very well be much more rewarding than increased web traffic because of figuring out the right mix of seo servicing. Some seo agency content writing companies out there even provide blog management services, where one the company works for your website to recruit one good writer to write blogs that give your website a consistent voice.

Since seo content writing companies employ bloggers that are usually considered ghost writers, you the blogger or company will own all the writing—written content the company produces for you. Some companies give you the option of supplying them a list of topics, titles, hypertext, etc, for the writers to use or the company can facilitate those on your behalf. When they facilitate on your behalf, it takes some of the leg work out of figuring out what your website’s content will consist of most.

Increased readership to your website through the recruitment of a good seo content writer might just be the turning point for the most technologically savvy-minded people to curb their reliance on traditional seo agencies. At least until another shift in search engine optimization tools takes the world by storm.

Here is a rundown of what a sitemap achieves:

1) SEO (Search Engine Optimization)

By creating a sitemap, you are listing links to all the pages on your website. Thus, even deeply nested pages can get crawled by search engine spiders, and then indexed. Obviously, this is a good thing for your seo. Your sitemap should be strategically positioned on the front page of your site.

Having a sitemap where it can be easily found by visitors is clearly optimum.

If you have a large site, you may want to organize your sitemap into logical sections.

2) Conveying your site’s theme

When your visitors come to your site and load up your sitemap, they should instantly know what your site is about. It ought to be readily apparent to them. Pretend you are a visitor (at your site), and take a quick look at your sitemap. Does it accomplish this goal? If not, redo your sitemap.

It will be well worth your time to do so. No sense in wasting your visitors. You want to give them value, and certainly one of the ways of doing this is to save their time.

Also, be sure the links in your sitemap route to the proper web page. You want the navigation to be accurate, so take the time to do this if you are manually constructing your own sitemap.

3) Navigation

A sitemap is a map of your site.

If your visitors come to your site and wind up getting lost in a sea of pages, they can always turn to your sitemap and in a glance see where they are, and go from there. In constructing your sitemap, always keep your visitors in mind. Organize accordingly. Have the most important sections of your website near the top of the sitemap, and be sure your visitor can find mandatory pages such as Privacy Page and Terms of Service.

4) Organization and relevance

A sitemap makes it possible for you to have a complete bird’s eye view of your site structure, When you have new pages or sections to add, it will be relatively easy. You can take into account your existing structure – with a mere glance at the sitemap. Thus, you will have a perfectly organized site with everything sorted according to relevance.

For the above reasons, it is most important to implement a sitemap for website projects with a considerable size. In this way, you’ll be able to satisfy your website visitors and will make your site accessible for search engine spiders. This will benefit your seo and site rankings.

Simply put, backlinks are the references to a webpage from another relevant and popular website. Suppose you own a website with lot of data on online games. If the information given in your website is good and original, other popular gaming websites or any sites with such details would probably give a link to your website. This inturn generates traffic to your site and the page rank should considerable increase. Backlinks are also a widely used method for search engine optimization. Rather than having an exchange of links, its always better to have one way backlinks. As it convinces the credibility of your content from the search engine perspective.

Fresh and Relevant Content

The probability of finding a website increases when it is updated frequently with fresh and relevant information. There is a program called web spider, which is responsible for finding the relevant sites as per user’s choices. This web spider will find your site when it is updated with latest data. The data has to be original and relevant too. The page title and the tags used also should be specific to the content.

Thus these factors forms the back bone of the search engine optimization (SEO). Keeping them in mind, one should optimize the site with due importance for end user’s needs as well. Delivering quality results for the users also plays a larger role. Afterall that is what users and web spiders are looking for.

Keyword density plays a very important role in search engine optimization. Lets briefly account for the keyword density factor that affect the page rank for SEO.

Keyword Density

Keyword is the word or a phrase that is most widely used or searched by the users. It is something on which users would like to perform a search. It can be a single word or multiple phrases. Earlier, this trick of keyword was abused, and irrelevant sites too started getting placed with high page ranks by simply stuffing the keywords in their text. Hence the search engine’s search algorithm too has been changed and now the search results does not solely depend on keyword factor. Nevertheless, its ideal to use the appropriate keywords in the webpage or text more than twice as long as it leave the chances for spamming. There are free to use keyword suggestion tools available online. Google’s Adwords Keyword tool and the WordTracker are some of them.

People are getting involved to this industry and are making good money out of it as well. When we look at the content business in India we see that there are lots of scopes for the business. The country, India, at the current moment, is a hot bed for outsourcing in the world. if we go by statistics then we will see that India’s shares the world offshore outsourcing market for IT and other online business and back office service is 44%.

With time the process of outsourcing has become more sophisticated and now business heads and firms look for efficiency, speed and smoothness in the market and of course quality is an important issue too.

This is a strategic move to shift focus towards India for outsourcing given the competitiveness of the market and pressure on margins. The jobs will certainly increase in this field in the next 5 years. This will certainly impact the outsourcing business and help to increase the economy of the country.

Co Author Nayan Basu